Over the last years, several international authors have researched about the importance of being creative for all aspects of our lives, including business and economy. Richard Florida , author of the global best seller "The rise of the creative class", states that the creative class is the new economical force of the post-industrial era which is changing the way people work, think, enjoy and live.

Following the same idea, many business experts say that creativity is the future of business success. In a recent column in The Independent, Jim Prior, CEO of The Partners a design agency in the UK, wrote that "the economic malaise afflicting business in Britain, and many other parts of the developed world, has catalysed a change in the way that business leaders need to think". He adds that the economy that was driven by low costs and fast speeds is now driven by the ability of doing things in a different way, adding value to customers and enriching the experiences.

Just take a look to companies such as Google and you will see that they are investing in creativity for the future of their business. In the case of Google they not only offer innovative services but they also have different ways of working that improve the creativity of the whole team. For example, they allow their employees to spend a 20% of their time working on their own projects. For many companies that could sound crazy but Google has obtained very good results from that practice, generating parts of their most popular products in that 20% spent on creative projects.

Has your organisation thought about creativity in the work place? More an more organisations are discovering the importance for their employees and managers to be more creative for the success of their organisation.

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