logo

AI Design & Creative Course

course overview

download outline

Select Country and City to View dates & book now

Overview

This certification is designed for creative professionals, designers, and business leaders who want to master the application of artificial intelligence in design. It provides a structured pathway from foundational AI concepts to hands-on practice with leading AI tools and the strategic implementation of AI in creative workflows. This course goes beyond theory, focusing on practical skills for enhancing creativity, optimizing processes, and preparing for the future of the design industry.

Audience

- UX/UI Designers

- Creative Directors & Art Leads

- Product Designers & Strategists

- Branding & Communication Designers

- Digital Transformation Teams

- Techforward marketing creatives

Skills Gained

- AI-enhanced design workflow implementation

- Proficiency in tools like Figma, Uizard, Adobe Firefly, Leonardo.AI

- Personalization through AI and analytics

- Strategic thinking for design system automation

- Ethical design and AI governance

- Hands-on prototyping and usability testing using AI tools

Prerequisites

• Understand AI basics and how AI is used no technical skills required.

• Willingness to think creatively to generate ideas and use AI tools effectively.

• A keen interest and motivation to explore the intersection of AI and design

Outline

Module 1: Foundations of AI in Design


  • Basics of AI: An introduction to the core principles of artificial intelligence and machine learning.
  • Significance and Generative AI in Creative Tasks: Understand the role of AI as a creative partner, focusing on how generative AI models create new content, such as images, text, and designs.


Module 2: AI Tools and Technologies


Hands-on with Tools like Figma, Firefly, Uizard, Leonardo.AI: Practical, project-based learning with a selection of leading AI-powered design tools. This module will cover:

    • Figma: Utilizing AI plugins for tasks like text-to-design, automated prototyping, and intelligent asset organization.
    • Adobe Firefly: Exploring generative fill, text-to-image, and other features for creative asset creation within the Adobe ecosystem.
    • Uizard: Learning to create wireframes and high-fidelity mockups from text prompts or hand-drawn sketches.
    • Leonardo.AI: Mastering the use of text and image prompts to generate stunning, detailed visuals for various design needs.


Module 3: Data-Driven Design & Personalization


  • AI Analytics: Using AI to analyze user behavior, identify patterns, and uncover insights that inform design decisions.
  • Personalization: Implementing AI-driven personalization to create unique and tailored user experiences at scale.
  • Ethical Considerations: A critical discussion on data privacy, algorithmic bias, and the responsible use of AI in design.


Module 4: Generative AI for Creative Exploration


  • Creativity Workflows: Integrating generative AI into the creative process for ideation, brainstorming, and rapid prototyping.
  • Real-World Applications: Case studies of how AI is being used to create everything from initial concept art to marketing materials and full ad campaigns.


Module 5: AI-Enhanced Prototyping & Testing


  • AI-Driven User Testing: Using AI to analyze user feedback, identify usability issues, and automate aspects of the testing process.
  • Prototyping: Utilizing AI to quickly generate interactive prototypes from sketches or text descriptions, accelerating the design-to-development cycle.
  • Optimization: Using AI to optimize design elements and layouts based on data, leading to improved user satisfaction and conversion rates.


Module 6: Strategic AI Implementation


  • Frameworks: Developing a strategic framework for integrating AI into a design team or organization.
  • Team Adoption: Best practices for training teams, managing change, and fostering a culture of human-AI collaboration.
  • Impact Measurement: Learning to measure the success of AI initiatives using key performance indicators (KPIs) such as reduced turnaround time, increased throughput, and improved design quality.


Module 7: Emerging Tech & Future of Design


  • Innovation Trends: An overview of the latest trends in AI and how they are shaping the design landscape.
  • Technology Forecasting: Predicting the future of design in an age of multimodal AI, agentic AI, and new human-machine collaboration models.


Module 8: Continuous Learning & Development


  • Lifelong Learning: Strategies for staying current with the rapid pace of AI innovation.
  • Design Thinking: Applying traditional design thinking principles to the new challenges and opportunities presented by AI.
  • Upskilling: Identifying key skills—like prompt engineering and AI direction—that designers will need to thrive in an AI-powered world.


Optional Module: AI Agents in Design


  • Understanding AI Agents: A deep dive into the concept of autonomous AI systems that can perform complex, multi-step creative tasks.
  • Types and Creative Use Cases: Exploring different types of AI agents and their potential applications in areas like automated design generation, brand identity development, and personalized content creation

Talk to an expert

Thinking about Onsite?

If you need training for 3 or more people, you should ask us about onsite training. Putting aside the obvious location benefit, content can be customised to better meet your business objectives and more can be covered than in a public classroom. Its a cost effective option. One on one training can be delivered too, at reasonable rates.

Submit an enquiry from any page on this site and let us know you are interested in the requirements box, or simply mention it when we contact you.

All $ prices are in USD unless it’s a NZ or AU date

SPVC = Self Paced Virtual Class

LVC = Live Virtual Class

Please Note: All courses are availaible as Live Virtual Classes

Trusted by over 1/2 million students in 15 countries

Our clients have included prestigious national organisations such as Oxford University Press, multi-national private corporations such as JP Morgan and HSBC, as well as public sector institutions such as the Department of Defence and the Department of Health.