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CMDBID: 68328 | Course Code: | Duration: 1 Days
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As increasing proportions of the marketing budget are being allocated to digital media we need to closely monitor the effectiveness and impact of this part of the marketing mix. The use of online analytics enable a vast amount of data to be generated which gives us an ability to review success in minute detail. This course looks to examine the measurement information available and explore the most appropriate ways of using it to keep a close watch on the budget and its effectiveness.

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Start Date
ONSITE, United States
1 Days

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