Design Thinking is the commonly used umbrella name for the collection of cognitive, strategic and practical processes that innovative design teams use to create concepts and solutions to complex, or what design theorist Horst Rittel referred to as 'wicked problems'. Many aspects of design thinking have been identified and established through studies, across different design domains, of design cognition and design activity in both laboratory and natural contexts.
Design thinking has also been effective in driving the innovation of products and services within business and social contexts. Design Thinking simplifies the design process to allow for better collaboration across different skill sets and knowledge level, while maintaining a structure that is absolute and well defined - making it an ideal tool for businesses wanting to rise to the challenges of a changing business landscape.
Attributes of design thinking as a process include:
- Problem framing
- Solution-focused thinking
- Abductive reasoning
- Co-evolution of problem and solution
- Representations and modelling