This course is for directors, managers and business unit planners who want an in-depth understanding of how to create a working strategic plan for their organisation.
Creating a strategic plan for a medium to long-term horizon is a pre-requisite for success, both in attracting investment and in setting the business priorities and culture. Prepared skilfully, it will provide a clear and concise path for the way you want your organisation to grow over the planning period, give a basis for unambiguous messages to all employees, and provide a structure for co-ordinating team effort.
You will understand how to recognise and deal with all the factors – both external and internal - that may help or hinder your progress, and feel confident in bringing them together into one coherent framework for success.
We will be asking you to reflect on your organisation throughout the course. There will be a case study session in which you can choose to work on either one of our selected organisations, or use the time to consolidate your thoughts on your own organisation or business unit.