This course under Maven training will prepare the delegates with basic AdWords tools. Apart from this, training regarding how to set up and manage AdWords campaign and provision as to how to measure and optimize the campaign's performance is given.
AdWords allow you to make the most of the online advertising by displaying ads to people over the internet at the right time with instant clicks. Ads contain two types of components:
I. Visible components: It includes Ad title, Display URL and two lines of description
II. Non-visible components: It contains keywords, bidding, budget, targeting, quality score and destination URL.
For advertising online through Google and entering the auction, the first one has to opt for targeting the customers. After that, you have to input the Ad by choosing keywords through keyword planning tool. As a last resort, you have to create and finalize the budget for bidding purposes.
For creating good ads, it is noticeable that the Ad is relevant with the keywords in the query and gets a high click through rate (CTR). Additionally, it must stand out in the competition and includes calls to action. The advertiser also needs to keep in mind regarding the quality of the high score.
Following diagram shows the advertising spending growth in the year 2011-2012 at three standard levels including global, European and US. It is relevant from the chart that the online advertising has gained enough attraction with the passage of time:
Audience>
This course is intended for individual people who want to gain skills in AdWords fundamentals such as:
IT professionals who are trying to gain more exposure in the field
System engineers who want to speed up their work
Server administrators who need to get the system working fast
Students who want to grab more knowledge of Google AdWords
Third parties to build custom applications
Content Writers who are into writing the content for various websites
Web developers for developing various sites
Online marketers who want to gain ideas on different website rankings
Skills Gained>
The course includes detailed study regarding various contents of Google AdWords, which are:
Module 1: Understanding the value of online Advertising
Benefits of online advertising and AdWords
Google's advertising networks
Where your ads can appear
The quality of your ads
What you pay
Module 2: Setting up an AdWords campaign
Choosing a campaign type
Structuring your campaign
Targeting your audience
Setting bids and budgets
Creating ad groups
Tools to plan a campaign
Module 3: Measuring and Optimising Performances
Measure your results
Tools to measure your performance
Evaluate metrics relevant to your goals
Optimise your campaign
Prerequisites>
Before starting up with the course, delegates are requested to follow all the condition and gracefully fulfill it. If any candidate is using Google Adwords then administrative access to Google Adwords account is must
Outline>
The successful completion of this course will develop various skills in delegates. The detailed discussion is as follows:
Learn the fundamentals of online advertising on Google
Learn how online advertising and AdWords help your clients meet their advertising goals
Configuration on Google Search Network and Google Display Network campaign creation and management
Understand how to measure ad performance and optimize campaigns
Analysing the standard methodologies suitable for various types of website ranking
Learning the use of key features and capabilities of Google AdWords
Understand as to how to set up Google AdWords accounts and profiles
Accessing the target audience for your Google AdWords Account
Creating reports in Google AdWords and setting bids and budgets
Learning and applying best practices for setting filters in Google AdWords
Learning to use keyword planner and display planner in your Google AdWords account
Making the interpretation of reports for analysing goals and funnels in Google AdWords
Evaluating metrics relevant to your goals
Learning to work with tools to measure performances
Our Clients
Our clients have included prestigious national organisations such as Oxford University Press, multi-national private corporations such as JP Morgan and HSBC, as well
as public sector institutions such as the Department of Defence and the Department of Health.
