Turn any piece of communication into powerful copy that creates interest, attention and generates passion.
Suitable for all those who have to write marketing copy for brochures, leaflets, emails, websites and social media sites. This course will develop your existing skill set and help you to become a more competent and confident writer. Design will also be considered along with the copy to achieve the communication power of combined words and pictures.
By the end of this course, you will be able to:
Develop copywriting and communication skills.
Structure and produce powerful brochures and leaflets.
Clarify your message.
Create strong messages to make maximum impact.
Avoid common copywriting mistakes.
Bring along to the course examples of your copywriting.
Introduction to Copywriting
Understanding the psychology of copywriting
Defining the material's objectives
Identifying the target audience: -needs and expectations
What people expect from your copy
What makes a good copywriter
Setting goals and workable deadlines
Identifying the main difficulties and obstacles
Briefing agencies and printers
Writing the Copy
Structuring the content
Choosing style and words
Making your piece more personal
Using the layout for maximum impact
Avoiding common mistakes
Generating Action from your Copy
Knowing the techniques
Monitoring the returns
Evaluating the success of the material
Evaluating your mistakes or failures
Identifying the areas for improvement
Learning from practice and improving your method and style
Participants will be requested to write a marketing leaflet and can use this opportunity to reinforce their learning and apply the copywriting techniques learnt.
Our clients have included prestigious national organisations such as Oxford University Press, multi-national private corporations such as JP Morgan and HSBC, as well
as public sector institutions such as the Department of Defence and the Department of Health.