Product Management Course

course overview

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Learn the key elements in product management, including an in-depth look into market positioning, the importance of critical product reviews and ensure actions are aligned with a strategic measured approach for best results.


Anyone with responsibility for the company's product offering or working with those responsible for the offering will benefit from this course.

Skills Gained

By the end of the course you will be able to:

  • Understand the key elements of product management.
  • Position your products in their market place.
  • Undertake a product review.
  • Write a product plan.


Preparation for this course should include delegates gaining an insight into their company's products and the customers who use them. This could be reading research reports, the product plan or gaining some customer insight.


Key Principles of Product Management

  • The role of the product manager

The Product Managers tool kit

  • An investigation into the planning tools available
  • Plc, portfolio planning, SWOT analysis and more

Segmentation Targeting and Positioning

  • Identifying the companies key target segments and accessing those segments

Competitive Advantage Analysis

  • Discovering the roots of competitive advantage and how to determine the competitive advantag
  • Why plan
  • The benefits of a structured approach to planning

Setting Goals and Objectives

  • Using the analysis and planning to set clear and achievable goals for the business
  • The objectives cascade form corporate to marketing objectives
  • A review of the techniques available and when to use the most appropriate technique

New Product Development

  • The rules and guidelines when developing a new product or service
  • A review of the possible strategic approaches and a best fit with the chosen objectives

Distribution Channel Strategy

  • Managing the fast changing distribution channels

Pricing Strategy

  • The communication process – how it works

Measurement and Evaluation

  • Measuring the plan and learning from what's gone right and wrong.

Action Plans

  • Creating your personal action plan

Talk to an expert

Thinking about Onsite?

If you need training for 3 or more people, you should ask us about onsite training. Putting aside the obvious location benefit, content can be customised to better meet your business objectives and more can be covered than in a public classroom. Its a cost effective option. One on one training can be delivered too, at reasonable rates.

Submit an enquiry from any page on this site and let us know you are interested in the requirements box, or simply mention it when we contact you.

All $ prices are in USD unless it’s a NZ or AU date

SPVC = Self Paced Virtual Class

LVC = Live Virtual Class

Please Note: All courses are availaible as Live Virtual Classes

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Our clients have included prestigious national organisations such as Oxford University Press, multi-national private corporations such as JP Morgan and HSBC, as well as public sector institutions such as the Department of Defence and the Department of Health.