Key Principles of Product Management
- The role of the product manager
The Product Managers tool kit
- An investigation into the planning tools available
- Plc, portfolio planning, SWOT analysis and more
Segmentation Targeting and Positioning
- Identifying the companies key target segments and accessing those segments
Competitive Advantage Analysis
- Discovering the roots of competitive advantage and how to determine the competitive advantag
- Why plan
- The benefits of a structured approach to planning
Setting Goals and Objectives
- Using the analysis and planning to set clear and achievable goals for the business
- The objectives cascade form corporate to marketing objectives
- A review of the techniques available and when to use the most appropriate technique
New Product Development
- The rules and guidelines when developing a new product or service
- A review of the possible strategic approaches and a best fit with the chosen objectives
Distribution Channel Strategy
- Managing the fast changing distribution channels
Pricing Strategy
- The communication process – how it works
Measurement and Evaluation
- Measuring the plan and learning from what's gone right and wrong.
Action Plans
- Creating your personal action plan