Brands are the most potent commercial and cultural force on the planet. Think McDonald’s, Apple, Manchester United, Tate, Google or Harry Potter. Get under the skin of such brands, and ask how and why they become so powerful.
Effective brand management is key to a successful business and reputation. In the current context, businesses need to develop and maintain clear brand priorities to reduce business risk. This course takes you on an engaging journey through best practice in brand management; providing a comprehensive understanding on how to define and apply the brand’s equity and identity, together with robust brand, product and customer insight giving you real competitive edge.
The term technology brand describes brands from the technology environment, usually engineering-driven, and its definition includes industry, B2C, and B2B brands of different sectors.
CourseMonster has teamed up with influential brand consultancy Wolff Olins to bring you this course, led by renowned consultant Robert Jones.
A comprehensive and contemporary course on brand management that reveals, through practical exercises and world-class examples, how to use brand strategy to create a successful brand. The course takes a holistic view of branding from brief to creation and implementation. Delegates will consider the importance of determining the personality and character of the brand and how it influences the customer experience through employees and external audiences. Each delegate will be asked to plan, create and present their own brand during the course.
The Strategic Brand Management course provides an interconnected understanding of brand strategy and business strategy. This two-day course provides delegates with insights and tools to maximise their organisations most precious asset – their brands value. A course for marketing executives, marketing managers, marketing directors, business owners, graphic designers and design managers from start-ups to established enterprises.
Understand the role of brands and brand management in the modern world, and start developing your career in the sector.
We help Brands rediscover their purpose through training in four areas of Brand Strategy, Internal Brand, Branded Customer Experience and Sales & Marketing. We help you develop growth-led businesses with value.
If you’re developing a career in branding - or if you work in a related area, like strategy, marketing or innovation - this course is for you. It will support your professional development, and also provide you with a taste of what taking a Masters in branding or brand management would be like.
If you need training for 3 or more people, you should ask us about onsite training. Putting aside the obvious location benefit, content can be customised to better meet your business objectives and more can be covered than in a public classroom. It's a cost effective option. One on one training can be delivered too, at reasonable rates.
Submit an enquiry from any page on this site, and let us know you are interested in the requirements box, or simply mention it when we contact you.
Our clients have included prestigious national organisations such as Oxford University Press, multi-national private corporations such as JP Morgan and HSBC, as well as public sector institutions such as the Department of Defence and the Department of Health.