Duration: 
1 Day(s)
Price: 
£295

Overview

This course is relevant to all editorial, sales and marketing people involved in promoting to and enlarging audiences for their titles and websites. It looks at how to measure and evaluate their website's and Google performances and gain a deep understanding of who is accessing their site, and why. Content includes: how to measure visitors to websites, which analysis tools work best for them and why, meaningful statistics and how to use them, how audiences explore pages, what draws people to their site and what doesn't, key metrics and what they can do to enhance their web presence, conversion rates of visitors to subscribers, buyers and events, how to optimise a site using the web measuring tools, using online research tools to enhance their web analysis and tracking and reporting

Audience

Relevant to all editorial, sales and marketing people involved in promoting to and enlarging audiences for their titles and websites

Course Specifics

Course Outline

  • How to measure visitors to web sites
  • Which analysis tools work best for you, and why
  • Meaningful statistics - how to interpret and use them
  • How audiences explore pages
  • What draws people to your site and what doesn't
  • The key metrics
  • What you can do to enhance your web presence
  • Conversion rates of visitors to subscribers, buyers and events
  • How to optimise a site using the web measuring tools
  • Using online research tools to enhance your web analysis
  • Tracking and reporting - sharing with others in the team

Thinking about Onsite?

If you need training for 3 or more people, you should ask us about onsite training. Putting aside the obvious location benefit, content can be customised to better meet your business objectives and more can be covered than in a public classroom. It's a cost effective option.

Submit an enquiry from any page on this site, and let us know you are interested in the requirements box, or simply mention it when we contact you.

Upcoming Dates

Course Location Days Cost Date
London
1 295 £295 2018-09-17
London
1 295 £295 2017-10-12