2 Day(s)


This course is full of best practice tips and techniques that will enable your organisation to develop a customer-centric customer service process at every touchpoint

Are you attracting customers or driving them away without knowing why? This course will help you identify the answers to both questions


If you are a customer service manager or customer service process owner, then this course is for you

It is a highly practical and interactive course designed to help you identify the customer 'touchpoints' in your own organisation that aren't working and can be improved. It will provide you with a 'blueprint for success' to take back to the workplace

You will also take away a CD containing a Best Practice step-by-step guide for use with others to analyse and improve your current approach to the customer 'touchpoint' management process

Skills Gained

By the end of this course you will be able to

  • Analyse your customer service process from end to end.
  • Make a 360 map of your organisation's touchpoints.
  • Identify which customer 'touchpoints' are working and those that are not.
  • Identify what processes and touchpoints can be improved to add value to your customers' experience.
  • Use a variety of techniques to develop a customer-focused culture.
  • Use a proven Best Practice approach making change happen when managing customer complaints.

Course Specifics

Course Outline

Pre-course Activity

To gain the maximum benefit from the course, you will be sent a questionnaire to complete which asks you to consider current expectations and challenges that your customers face when doing business with your organisation. It will also ask you to bring examples of any customer service touchpoint metrics that you may have in order that these may be used in the practical sessions

The Customer Service Process

  • Mapping the process end to end
  • The customers' experience
  • Identifying 'value add' steps

A 360- View of Your Organisation

  • Product, process and value
  • Customer experience life cycle
  • Developing the seven steps of the life cycle

Touchpoint Management

  • Customers' needs, levers and values
  • Measuring results
  • Cause and effect of poor results

Understanding Customer Expectations

  • 'Right first time'
  • Adding value
  • Motivating loyalty and advocacy

Developing a Customer-focused Culture

  • Aligning people, processes and systems
  • Thinking like a customer
  • Deliver bad news fast

Improving Customers' Experience

  • Why customers complain
  • Managing difficult situations
  • Saying no but retaining customer loyalty

Personal Application Plan

  • Planning for change
  • Using the 'blueprint' for success

Thinking about Onsite?

If you need training for 3 or more people, you should ask us about onsite training. Putting aside the obvious location benefit, content can be customised to better meet your business objectives and more can be covered than in a public classroom. It's a cost effective option.

Submit an enquiry from any page on this site, and let us know you are interested in the requirements box, or simply mention it when we contact you.

Upcoming Dates

Course Location Days Cost Date
2 899 £899 2018-07-17
2 1000 £1000 2017-10-09
2 1000 £1000 2017-09-18
2 1000 £1000 2017-09-04
2 899 £899 2017-09-04
2 1000 £1000 2017-08-16
2 1000 £1000 2017-08-16
2 1000 £1000 2017-08-11