### Overview

This course (formerly Classifying Customers Using IBM SPSS Modeler) focuses on analytical models to predict a categorical field (churn, fraud, response to a mailing, pass/fail exams, machine break-down, and so forth). Students will be introduced to decision trees such as CHAID and C&R Tree, traditional statistical models such as Logistic Regression, and machine learning models such as Neural Networks. The student will learn about important options in dialog boxes, how to interpret the results, and explain the major differences between the models.