IBM Tealeaf cxOverstat usability analytics provides enhanced support for analysis and understanding of user intention across digital interaction points such as web and mobile. It allows companies to consume and quantify customer behavior data and turn it into real business insight
This course describes the uses and benefits of IBM Tealeaf cxOverstat, and how to use its overlays and reports to understand the user website experience. It illustrates how to capture page states for reports, and then organize these reports by similar attributes to show how particular segments of visitors behave. It also explains how to create and add Dimensions to power this filtering capability. Finally, it defines when to use Goal-Based Dimensions to filter by outcome-based criteria.
This basic course should be attended by all analysts of IBM Tealeaf cxOverstat and Customer Experience Program Managers. In order to accurately interpret the resulting metrics, all analysts must understand how IBM Tealeaf events are built and operate. This course is intended for:
Customer Experience Program Managers
Web Analytics Analysts
Tealeaf Event Modelers
Explain the purpose and benefits of Tealeaf cxOverstat
List the overlays available in Tealeaf cxOverstat and explain their uses
Capture page states and organize stacks for cxOverstat analysis
Analyze user behavior by using Tealeaf cxOverstat overlays
Create Usability Report groups and apply them to Tealeaf cxOverstat Events
Create Goal-Based Dimensions
It is recommended that you take the following courses:
IBM Tealeaf Customer Experience Fundamentals
IBM Tealeaf Customer Experience Events and Reports
Unit 1. Analyze Website Experience with IBM Tealeaf cxOverstat
Unit 2. Usability Dimension Report Groups and Goal-Based Dimensions
If you need training for 3 or more people, you should ask us about onsite training. Putting aside the obvious location benefit, content can be customised to better meet your business objectives and more can be covered than in a public classroom. It's a cost effective option.
Submit an enquiry from any page on this site, and let us know you are interested in the requirements box, or simply mention it when we contact you.